Classroom in the Jungle
In this environment, it’s survival of the fittest. We all have to stay on our toes…or paws. A little extra knowledge can make all the difference between success and, well, extinction. I’ll be posting lessons periodically about printing, creative, direct mail, lots of useful stuff.
P.S. There’s no quiz.

Lesson 1: Elements of Printing, Part 1
Ink on paper. Turn on the press and a printed piece comes out the other end. If only it were that simple, there would be no need for highly-skilled craftsmen to produce a printed piece. In reality, printing can be complicated, with many variables. A good commercial printer will make the process simple for you and turn out a product that will get results.

For more on this topic, click on “Powerful Resources” above. If you have a question, email me at phil@philprint.com. Since I’m usually in the rainforest (isn’t “distance learning” great?), if you’d like to chat with a human-type person at Phillips, please call us at 615.227-5466. Cell-phone reception isn’t so great up in my tree.