Point of Sale
Recently I shared a communication problem with my buddies here at Phillips: No matter how hard I try, I just seem to blend right in to the background. It’s just my nature. Their recommendation was clever point-of-sale. They said to me, “Phil, banners, posters, and displays will drive your message home at the right time. Whenever you have people (or in my case, reptiles) gathered in a retail setting, a trade show, a shareholder’s meeting, or even the zoo – you can grab the attention of your audience with large, colorful graphics, and short, punchy copy.” Just tell us where and when you’ll have your audience together and we can design something with a message they are sure to remember. 